As the multifamily industry becomes increasingly competitive, property managers are turning to digital marketing strategies to help their communities stand out from the crowd. One of the most important tools in a multifamily property manager’s digital marketing toolkit is Google Business Profile, which allows businesses to manage their presence on Google and connect with potential renters in their local area.
Here are some of the key reasons why Google Business Profile is so important for the multifamily industry:
- Increased visibility on Google Search and Maps: Google Business Profile allows property managers to create a free listing for their community on Google Search and Maps. This means that when potential renters in the local area search for apartments, they are more likely to see the property’s listing and be able to find important information such as the property’s location, phone number, website, hours of operation, and reviews.
- Improved online reputation: Google Business Profile allows property managers to respond to customer reviews and engage with potential renters by answering questions and providing updates about the property. This can help to build a positive online reputation and demonstrate that the property is responsive to the needs and concerns of its residents.
- Valuable insights: Google Business Profile provides valuable insights into how people are finding and interacting with the property’s listing on Google Search and Maps. Property managers can see how many people have viewed their listing, how many people have clicked through to the property’s website, and how many people have requested directions to the property. This information can be used to fine-tune the property’s digital marketing strategy and improve its online presence.
- Increased credibility: Having a Google Business Profile adds credibility to the property and can make it more attractive to potential renters. By providing important information such as the property’s location and contact details, property managers can make it easier for renters to get in touch and schedule a visit.
- Local SEO benefits: Having a Google Business Profile can also improve a property’s local search engine optimization (SEO). By optimizing the property’s listing with relevant keywords and information, property managers can increase their visibility in local search results and attract more high-quality traffic to their website.
In summary, having a Google Business Profile is essential for any multifamily property manager looking to attract new renters and stand out from the competition. By optimizing their listing and engaging with potential renters, property managers can build a positive online reputation, improve their local SEO, and connect with renters in their local area.