Platform Case Study

Platform Urban Apartments: A Digital Marketing Success Story – From 43% Occupancy to 96%
the-platform-website-logo(3)

About Platform Urban Apartments

Platform Urban Apartments is a 551 unit community in one of the most competitive markets in the US, San Jose.

Client Goal

The initial goal was to increase the traffic at the community through Paid Media and Local SEO. At the time, the property was only generating 30 calls from Google My Business each month, and their overall physical occupancy was at 43%.

Outcome

Our traffic quadrupled within three months of launching this strategy. Our calls went from 30 calls to 117, per month. we increased the occupancy from 43% to 96%, allowing our client to complete the lease-up and sell the community.

Comprehensive Google Ads Strategy: Introduced a holistic approach for Google Ads, emphasizing prospecting and retargeting based on the community’s floor plans, local attributes, brand, competitors, and amenities, all structured around industry best practices.

 

Data-Driven Decision Making: After a thorough analysis of the community, IAM pinpointed optimal keywords and devised a potent messaging strategy tailored for market deployment.

 

Optimized Account Performance: By setting up the account to emphasize high ranks and quality scores, IAM ensured the delivery of the most cost-effective Cost Per Acquisition (CPA)

 

Full-Funnel Meta Ads Approach: Harnessed Meta Ads to target users intrigued by ILS listings, cultivating Look-A-Like audiences grounded in user interactions. Additionally, retargeting campaigns were launched to re-engage users based on their interaction history and specific pixel events.

Results

43.00%

Start Occupancy

96.00%

Final Occupancy

Linkedin icon size
Scroll to Top