The Ellis Case Study
The Ellis Apartments Success Story: From 48% to 95% Occupancy Under Impactful Apartment Marketing’s Strategic Google Ads Management
About The Ellis
The Ellis is located in Charlotte, North Carolina in the 28202 zip code. This apartment community was built in 2021 and has 33 stories with 549 units.
Client Goal
The goal was to increase the relevant traffic at the community through Google Ads. At the time, the property was struggling to increase their occupancy levels past 50%.
Results
The occupancy at the community went from 48% to 95% within 5 months. Our overall bounce from January 2022 to July 2022 was 30.59% across the Search Network and overall 54.68%, and our Search Network pages/session was 3.66.
Strategic Focus: IAM rolled out a comprehensive Google Ads strategy, prioritizing both prospecting and retargeting around the community’s floor plans, brand, and unique selling points like amenities.
Geographic Targeting: Special attention was given to marketing the community’s location and the benefits of the surrounding area, differentiating it from competitors.
Advanced Strategies for Traffic Boost: IAM integrated advanced display, discovery, and performance max strategies, all aimed at significantly amplifying the traffic directed towards the community’s online presence.
Structural Excellence: The campaign was structured meticulously, adhering to industry best practices to ensure optimal outcomes.
Results
48.00%
Started Occupancy
95.00%
Final Occupancy
