Google Performance Max is a new ad format that uses machine learning to optimize your ads across Google’s entire network, including search, display, and video. It automatically finds the best combination of ad formats, placements, and audiences to deliver the highest possible return on ad spend (ROAS). Here are some reasons why you should consider using Performance Max in your Google Ads network mix for multifamily.
- Reach a broader audience
Performance Max allows you to reach a broader audience by advertising across Google’s entire network, including Google Search, YouTube, Google Maps, and the Google Display Network. By expanding your reach, you can get in front of more potential tenants who are searching for apartments online.
- Optimize your campaigns for conversions
Performance Max uses machine learning to optimize your campaigns for conversions. It automatically adjusts bids, ad formats, and placements to reach the users most likely to convert. This means you can get more conversions for less money and reduce the time and effort needed to manage your campaigns.
- Access to powerful analytics
Performance Max provides you with detailed analytics and insights into your ad campaigns. You can see how your ads are performing across different platforms, view the metrics that matter most to you, and make data-driven decisions to improve your campaigns.
- Enhanced ad formats
Performance Max allows you to use a variety of ad formats, including video, image, and text ads. This means you can create compelling and engaging ads that will capture the attention of potential tenants and encourage them to click through to your website.
- Cost-effective advertising
Performance Max is a cost-effective way to advertise your multifamily properties. You only pay when someone clicks on your ad, and you can set a budget that works for you. With the ability to optimize your campaigns for conversions, you can get more value from your ad spend.
In conclusion, Performance Max is an excellent addition to your Google Ads network mix for multifamily properties. It allows you to reach a broader audience, optimize your campaigns for conversions, access powerful analytics, use enhanced ad formats, and advertise cost-effectively. By using Performance Max, you can attract more potential tenants to your properties and increase your occupancy rates.
