Before we discuss the upgrade, what is a Discovery Campaign?
A Discovery Campaign is an AI learning campaign that reaches prospects across YouTube Home, Watch Next Feeds, Discover, and the Gmail Promotions and Social tabs.
What’s changing:
Expanded Reach: Now featured on YouTube Shorts and In-Stream!
Tailored Ad Experiences: Video and image ads in one campaign, new ad creation workflows, A/B experiments (for videos and images)
Flexible Bidding Options: Maximize Clicks are now available
Reporting & Measurement: Conversion Path Reports, Data-Driven Attribution, & Brand Lift,
Audiences: Look-A-Like Segments
To be part of the upgrade:
Contact your Google account team to upgrade your Discovery campaigns on your behalf. And if you don’t currently have a Google account team, your Discovery campaigns will be automatically upgraded by November.
LinkedIn, Blog Post On The Website, Email Newsletter to a list.
Most Multifamily marketers don’t fully leverage the value that Discovery campaigns can provide. While Search, Display, and Performance Max Campaigns are common, Discovery Campaigns are often overlooked for driving traffic, brand awareness, and valuable conversions with up to 3 billion users.