Palmera Case Study

Palmera: Skyrocketing Organic Growth with Double Backlinks, Enhanced Rankings, and 32% More Traffic

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About Palmera

Palmera Apartments is located in Doral, Florida. This apartment community has 440 units.

Client Challenges

Palmera aimed to elevate their website’s position on SERPs for highly valuable, non-branded keywords to drive qualified traffic. However, the absence of a robust backlink profile, limited domain authority, and insufficient keyword optimization were hindering their ability to compete effectively in their niche, leading to missed opportunities for organic growth and audience engagement.

Outcome

For Palmera, strategic SEO efforts resulted in a 32% increase in organic search traffic from November 2023 to January 2024. The site’s backlink profile saw significant expansion, with indexed backlinks nearly doubling to 302 and referring domains growing to 70, enhancing its online authority. Additionally, the number of keywords ranked in the top 3 positions increased to 23, showcasing the effectiveness of targeted optimization strategies in improving search visibility and competitive edge.

Results

32.00%

Users Percentage Increase

100%

Percentage of Backlinks Indexed

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