Laurel Terrace Case Study
Revolutionizing Organic Search Traffic: Unleashing the Power of First-page Rankings for Valuable Non-brand Keywords
About Laurel Terrace
Laurel Terrace Apartment Homes is located in Ladera Ranch. This apartment community has 232 units.
Client Challenges
When Laurel Terrace approached us with a limited monthly budget but a keen aspiration for a considerable surge in traffic to their community site, we proposed a cost-saving PPC strategy and SEO approach to fulfill their objectives.
Outcome
By achieving a remarkable $0.79 Cost-Per-Click alongside an impressive conversion rate of 34%, we effectively extended their budget and generated a substantial influx of traffic for Laurel Terrace. Furthermore, our efforts led to a significant overall user increase of 21.97%, a remarkable 66% boost in top 3 keywords rankings, and an impressive 52% rise in the % of keywords ranked for.
Technical Optimization: Improved site speed by compressing images, minifying code, and leveraging browser caching. Implemented schema markup to enhance search engine understanding of the website’s content.
Link Building: Executed a white-hat link building campaign to acquire authoritative backlinks from relevant websites. Leveraged guest posts, local directories, and partnerships to expand the apartment complex’s online footprint.
Local SEO: Set up and optimized Google My Business (GMB) profile, ensuring accurate business information and geo-tagged images.
Comprehensive Website Audit: Conducted a thorough analysis of the website’s structure, content, and technical elements. Identified areas for improvement, including on-page SEO, site speed, and mobile-friendliness.
Results
21.87%
Users Percentage Increase
66.67%
Percentage of Top 3 Keywords Ranked
52.59%
Percentage of Keywords Ranked For
