El Centro Case Study
Transforming Paid Traffic: Harnessing First-Page Dominance for Prime Non-Brand Keywords
About El Centro
El Centro Apartments and Bungalows is located in Los Angeles, California. This apartment community was built in 2018 and has 6 stories with 507 units.
Client Goal
The initial goal was to increase the traffic at the community through Paid Media and Local SEO. At the time, the property was struggling to increase their occupancy levels past 70%.
Outcome
The occupancy at the the community went from 66% to 92%, the bounce rate decreased by 22.86%, and now rank #1 for the terms, hollywood blvd apartments, best apartments in hollywood ca, best apartments in hollywood, and new apartments in hollywood.
Google Ads Strategy: initiated a holistic approach, emphasizing both prospecting and retargeting related to the community’s floor plans, Hollywood locale, brand, and competitors, while adhering to best practices.
Micro Conversions: Established micro-conversions to pinpoint top-performing terms, ensuring the most relevant traffic is directed to the community’s website.
Local SEO Overhaul: Recognizing that the community’s Local SEO was geared towards a broader Los Angeles DMA without map pack focused keywords, we shifted the focus to the Hollywood area for greater precision.
User Experience Enhancements: Enhanced the community’s website load times on desktop and mobile, introduced Google Optimize and HotJar tools, aiming to refine the user experience, reduce bounce rates, and increase time spent on the site.
Results
66.00%
Initial Occupancy
92.00%
Final Occupancy
